The new Tatula SV70 reel with an all-new frame size to be the smallest, lightest, and most palmable Tatula SV reel the company has ever introduced. The amazing new Tatula reel is one of the lightest, one of the most controlled baitcasting reels on the market today.

It features an aluminum frame, aluminum handle sideplate, and is extremely palmable. With regards to gearing, it also contains Daiwa’s Hyper Drive Design™ gearing system for very smooth cranking and fluid-like rotation.

The reel also has all the standard features that have made the Tatula SV so popular—for example, the reel features the T-Wing System (TWS) for effortless longer casts and the SV spool for even and articulate controlled spool control.

The 6.5 ounce reel features 7+1 ball bearings and is available in right- and left-handed versions in 6.3:1, 7.1:1 and 8.1:1 gear ratios. Models offer 23.2 to 30 inches per handle crank and 9.9 pounds of maximum drag. In terms of line capacity, the SV70 offers 90 yards of 10 pound test and 75 yards of 12 pound test. For those using J-Braid, expect 70 yards of 20 pound test or 55 yards of 30 pound test.

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with delicate, ultra-light rod bends. The operation is smooth with 4 Ball Bearings throughout the small reel. The Aluminum Spool is stiff and well-suited for 4 and 6 pound mono or 6 and 8 pound braided line.

Daiwa designed the Coastal TW80 with its advanced Hyper Drive Design.

Our HYPER DRIVE DESIGN is comprised of four key technologies- HYPER DRIVE DIGIGEAR, HYPER DOUBLE SUPPORT, HYPER ARMED HOUSING and HYPER TOUGH CLUTCH.

HYPERDRIVE DIGIGEAR- a brand-new gear design makes the teeth of the gears more efficient at transferring power, therefore making the gear set feel smoother, more powerful and also reducing gear noise.

HYPER DOUBLE SUPPORT- a two bearing support system for the reel's pinion gear means no flex and an ultra smooth retrieve/ gear rotation.

HYPER ARMED HOUSING- the reel features an aluminum frame and sideplate for maximum rigidity and precision performance of the internal components.

HYPER TOUGH CLUTCH- a redesigned and reinforced clutch mechanism increases durability and performance.

Another bonus for the Coastal 80 is it’s UTD (Ultimate Tournament Drag) system, which includes impregnated drag discs that are about 30 times more durable than typical discs, considerably increasing the effective drag power while also reducing start-up resistance.

The 2021 Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than our standard ZAION material, allowing a wider range of our reels to enjoy the benefits. It is much lighter and more rigid than standard materials.

Also featuring a ZAION-V Air Rotor for weight reduction and added rigidity-the reels are lighter and easier to handle without fatigue over the long course of a full day of fishing.

The Prorex MQ LT's MQ Body takes performance to the next level, providing unparalleled rigidity, corrosion resistance, and smooth power transfer thanks to its larger, thicker gear. Specifically designed for cold water fishing, this reel's lower gear ratio minimizes resistance in frigid environments, ensuring consistent performance even in the most challenging conditions.

Whether you're targeting trophy fish on frozen lakes or navigating icy rivers, the Prorex MQ LT is the ultimate tool for anglers who demand the best. With its cutting-edge design and rugged construction, this reel is built to deliver the results you need to conquer the cold water.

...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this price-point, typically a nylon-based graphite. This is true carbon resin graphite. It also keeps all the bearings and gears in precise alignment because it’s a harder, more rigid material. It doesn’t bend or lose efficiency while under load fighting a fish.

The new REVROS also features an AIRDRIVE ROTOR and AIRDRIVE BAIL. Especially with these new design changes, the DAIWA REVROS is a great starting point for beginning to avid anglers.

A new-sized baitcaster designed for light tackle, inshore, saltwater enthusiasts, the COASTAL SV TW 150. Ideal for Gulf Coast redfish and speckled trout specialists where, small plastics and popping cork set-ups are popular. With the reel’s many features, it will easily crossover into many inshore saltwater applications on any coast. The reel is small, compact and palm-able. It has a deeper 150 Size Spool in a 100 Size Reel Body.

The SV Spool is strong and capable of tolerating the increased pressures of braided line. The T-Wing System allows the line to pass freely, without friction, through the level wind’s eye, on a long cast. The small reel is substantial and stout built around an Aluminum frame and Aluminum side plate. The innovative Zaion Star Drag is a “high density” carbon strain material that is 20 percent stronger and 50 percent lighter than traditional nylon and aluminum.

A 100mm Swept Handle makes hard cranking comfortable and natural. If a light tackle inshore workhorse baitcaster is on your wish list, look no further than Daiwa’s small, compact yet powerful COASTAL SV TW 150, a baitcaster for today’s angler. A new-sized baitcaster designed for light tackle, inshore & saltwater.

Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve even greater levels of comfort and confidence. Along with a more ergonomic feel, Daiwa has integrated our patented Hyper-Drive design for the smoothest performance and power possible. While this reel is a powerhouse, the new lighter A7075 spool will also give anglers the opportunity to cast longer distances as well as achieve greater control with the use of lighter finesse baits.

The Tatula100 will continue to uphold the greatest features you come to expect including our T-wing line guide for maximum casting distance, Zero Adjuster cast control to maintain optimal spool tension, and Magforce cast control to further aid anglers in backlash prevention. Anglers will find this model available in a range of gear ratios from 6.3:1/7.1:1/ 8.1:1 in both left and right hand retrieve!

Designed specifically for targeting trout, panfish, crappie, and other species that demand precision and delicacy, the 25 Luvias ST SF boasts Daiwa's exclusive MQ body, which amplifies rigidity and smoothness. The reel's A7075 Tough Digigear is a marvel of engineering, crafted from a high-strength aluminum alloy that is not only lighter but also more durable than traditional gear materials. This elite combination of innovative design and premium materials makes the 25 Luvias ST SF the ultimate tool for anglers seeking to master the art of finesse fishing. With its exceptional performance, precision, and durability, this reel is poised to redefine the standards of "Super Finesse" fishing.

Designed to excel in a wide range of applications, the New Tatula X TW 100 reel incorporates Daiwa's innovative LC Concept MAGFORCE-Z Spool, engineered to maximize casting distance with a broad spectrum of lures.

This advanced spool technology, combined with the reel's precision-crafted components, empowers anglers to tackle diverse fishing scenarios with confidence and precision.

Whether targeting aggressive predators or finesse species, the New Tatula X TW 100 reel delivers the responsiveness, smoothness, and reliability that serious anglers demand.

...

The new KAGE LT reel is exclusive to independent Daiwa dealers which embraces the LT Concept or Light /Tough Concept. The KAGE LT is lighter by weight yet strong and rigid. The body is constructed from Zaion, a “high density” carbon strain material that is 20 percent stronger and 50 percent lighter than traditional nylon and aluminum. The true carbon body is reduced in size and weight, yet provides a rigid framework for the powerful gearing. The design incorporates the Air Bail and Air Rotor systems that reduce the weight by 15 percent yet provide strength and rigidity.

The Aluminum Digigears are precision cut for a smooth, powerful performance with less weight. A unique Premium Cork Handle Knob looks smart yet provides a solid grip. A smooth and powerful ATD Drag System will stop the largest gamefish. Available in sizes from 1000 to 2500, the advanced spinning reel can be utilized for a variety of fresh water and light salt water applications.

The new KAGE LT reel is exclusive to independent Daiwa dealers which embraces the LT Concept or Light /Tough Concept. The KAGE LT is lighter by weight yet strong and rigid. The body is constructed from Zaion, a “high density” carbon strain material that is 20 percent stronger and 50 percent lighter than traditional nylon and aluminum.

The true carbon body is reduced in size and weight, yet provides a rigid framework for the powerful gearing. The design incorporates the Air Bail and Air Rotor systems that reduce the weight by 15 percent yet provide strength and rigidity. The Aluminum Digigears are precision cut for a smooth, powerful performance with less weight. A unique Premium Cork Handle Knob looks smart yet provides a solid grip. A smooth and powerful ATD Drag System will stop the largest gamefish. Available in sizes from 1000 to 2500, the advanced spinning reel can be utilized for a variety of fresh water and light salt water applications.

The Eliminator Series of Spinning Reels range from a compact 2500 series reel holding 6-pound test to a beefy 8000 series reel that can pack on the 30-pound test. The reels are also Well Suited For Braided Line Applications. The reel body is constructed utilizing the Hardbodyz Concept. The Aluminum Frame and Sideplate combine to form a strong rigid housing for the state of the art Digigears cut to smooth, precise standards. The attractive yet durable Anodized Finish is scratch and corrosion resistant.

The Air Rotor design is 15-percent lighter yet more precisely balanced than competing reels. The stout Aluminum Spool can carry the increased pressures of braided line and houses buttery smooth, long lasting Felt Drags. Slide-in handle for easy left or right hand crank conversion. Suitable for fresh and saltwater applications. If you are looking for a high quality line of workhorse-like reels at a smart price, then you owe yourself a look at the ELIMINATOR SERIES SPINNING REELS.

The Eliminator Series of Spinning Reels range from a compact 2500 series reel holding 6-pound test to a beefy 8000 series reel that can pack on the 30-pound test. The reels are also Well Suited For Braided Line Applications. The reel body is constructed utilizing the Hardbodyz Concept. The Aluminum Frame and Sideplate combine to form a strong rigid housing for the state of the art Digigears cut to smooth, precise standards.

The attractive yet durable Anodized Finish is scratch and corrosion resistant. The Air Rotor design is 15-percent lighter yet more precisely balanced than competing reels. The stout Aluminum Spool can carry the increased pressures of braided line and houses buttery smooth, long lasting Felt Drags. Slide-in handle for easy left or right hand crank conversion. Suitable for fresh and saltwater applications. If you are looking for a high quality line of workhorse-like reels at a smart price, then you owe yourself a look at the ELIMINATOR SERIES SPINNING REELS.

Introducing the New Lexa: Redefining Precision and Performance in Fishing Gear

Experience fishing like never before with the revolutionary New Lexa. Crafted with an array of cutting-edge features, this fishing reel is designed to elevate your angling game and bring unparalleled comfort and control to your fishing experience.

EVA KNOB: Enhanced Comfort, Optimal Contact Say goodbye to discomfort and slippery grips. The New Lexa boasts an innovative EVA knob that takes angler comfort and contact to a whole new level. Whether you're battling the elements or reeling in your prized catch, the EVA knobs ensure a secure grip and maximum control even in wet conditions. Your connection with the reel has never been more solid, allowing you to focus on the thrill of the catch.

MAGFORCE: Precision Casting at Your Fingertips Prepare to be amazed by the advanced Magforce magnetic cast control system, a hallmark of Daiwa innovation. The New Lexa introduces Daiwa's first iteration of this legendary system, which empowers you to take charge of your cast like never before. With a simple twist of the magnetic control dial, you can effortlessly slow down the rotational speed of the spool, ensuring pinpoint accuracy and reducing the risk of backlash. Say goodbye to frustrating tangles and hello to precise, effortless casting.

SWEPT HANDLE: Unleash Your Power, Minimize Wobble Daiwa's exclusive Swept Handle technology is a game-changer in reel design. By strategically positioning the handle closer to the rod's centerline, the New Lexa minimizes rod and reel wobble during retrieval. This means you'll experience less wasted energy and a more powerful retrieve, allowing you to exert your strength where it truly matters. The Swept Handle is your key to a smoother, more efficient angling experience.

UTD DRAG: Unprecedented Drag Power and Consistency Elevate your battles with the Ultimate Tournament Drag (UTD) system. The New Lexa incorporates impregnated carbon drag discs, specially treated with Daiwa's proprietary DSG505 grease, resulting in a dramatic increase in effective drag power compared to conventional systems. Not only does this provide you with the strength needed to conquer formidable opponents, but it also ensures a smooth and steady drag that minimizes start-up resistance. The result? Unwavering control and confidence when you need it most.

Elevate your angling prowess and embrace the future of fishing with the New Lexa. With its unmatched combination of comfort, control, and cutting-edge technology, this reel is a game-changer that will redefine the way you fish. Dominate the waters and experience angling at its finest with the New Lexa by your side.

While externally stunning with its sleek brushed aluminum finish, the 26 Ryoga SV100 also sports Daiwa’s HYPER ARMED HOUSING, upping durability while keeping internal components rock-steady within. Internally The 26 Ryoga SV100 hosts Daiwa’s full HYPERDRIVE DESIGN. The HYPERDRIVE DIGIGEAR features a 3-point contact design, making the reel buttery smooth while also increasing gear durability. HYPER DOUBLE SUPPORT provides full support and suspension of the pinion gear with bearings on either end, furthering smooth gear rotation and overall performance. The HYPERTOUGH CLUTCH provides smooth and secure engagement and disengagement of the free spool cast after cast.

Harmoniously fusing battle-tested strength, breathtaking style, and flawless casting performance, the all-new 26 Ryoga 150 withholds some of Daiwa’s most advanced technologies while paying homage to the time-honored look and feel of classic round casting reels.

While externally stunning with its sleek brushed aluminum finish, the 26 Ryoga 150 incorporates Daiwa’s HYPER ARMED HOUSING, upping durability while keeping internal components rock-steady within. Internally The 26 Ryoga 150 hosts Daiwa’s full HYPERDRIVE DESIGN. The HYPERDRIVE DIGIGEAR features a 3-point contact design, making the reel buttery smooth while also increasing gear durability. HYPER DOUBLE SUPPORT provides full support and suspension of the pinion gear with bearings on either end, furthering smooth performance. The HYPERTOUGH CLUTCH provides smooth and secure engagement and disengagement of the free spool cast after cast.

Built for big bass and the lake-dominating anglers that seek them, the all new 26 Tatula Elite TW100 is crafted to increase casting distance, maximize smoothness, and provide dependable performance day after day.

To help those elite-level anglers, Daiwa has integrated HYPERDRIVE DESIGN Technology that dramatically maximizes performance and dependability. The all-aluminum HYPER ARMED HOUSING keeps all internal components in perfect alignment and increases external durability. The HYPERDRIVE DIGIGEAR features a 3-point contact design, making the reel buttery smooth while also increasing gear durability and The HYPERTOUGH CLUTCH provides secure engagement and disengagement of the free spool cast after cast in even the most algae or mud laden waters.

Daiwa combines two critical features to maximize casting distance. First, Daiwa’s TWS (T-Wing System) line guide reduces frictional resistance during free spool and casting. Second, The 26 Tatula Elite TW100 houses an LC CONCEPT spool outfitted with Daiwa’s MAGFORCE-Z BOOST technology. This technology serves to stabilize the light and strong A7075 Aircraft grade aluminum spool within the first few seconds of a cast to prevent backlashes, once stabilized, the magnetic influence is almost completely removed so the spool can rotate freely on its bearings.

Furthering elite level feel, oversized handle knobs on the 90mm swept handle and a clicking drag system elevate the 26 Tatula Elite TW 100 experience.
Whether you’re a seasoned angler looking to maximize your coverage on the water or a bank angler looking to fish the furthest reaches possible, the new 26 Tatula Elite TW 100 sure to be a most valuable tool in your arsenal.

Since its introduction in 2021 anglers have been putting Certate SW to the test with epic success. From trophy snook and tarpon to yellowfin and bluefin tuna, Certate SW has earned its place in the hearts and hands of the saltiest anglers out there.

The all new 26 Certate SW series brings anglers that same reliability with even more power.For the first time Daiwa’s POWERDRIVE DESIGN technology exits the Saltiga line to be shared with the new 26 Certate SW. The POWERDRIVE ENGINE within the reel sports a larger and thicker POWERDRIVE DIGIGEAR to increase power transfer and durability.

The POWERDRIVE ROTOR ensures that each turn of the handle translates into a smoother, more powerful retrieve, even under extreme pressure. POWER ROLLER OSCILLATION improves winding efficiency by 20% by reducing friction as the main shaft oscillates, making it easier for anglers to crank on big fish.26Certate SW continues the Certate SW legacy with its tough and rigid aluminum MQ body, MAGSEALED main shaft and line roller, integrated CRBB bearings, and ATD TOUGH drag system, all working together to provide premium performance and dependability anglers have come to know.

The 2025 Aird 80 is designed to deliver high-performance fishing at an affordable price, featuring a 90mm swept handle for increased leverage and control, and rubberized grips for a secure hold. Whether you're a seasoned pro or just starting out, this reel's advanced technology and durable construction make it an excellent choice for anglers on a budget. With the 25Aird 80, you can reel in the big ones without sacrificing quality.

..

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable sizes. It also comes with an AIRDRIVE ROTOR & AIRDRIVE BAIL like our version on the EXIST—are tubular but they’re not on the EXCELER. We went to a solid bail wire for its rigidity and resistance to bending during normal use, the thinner, smaller wire is also lighter, which reduces the weight of the rotation, thus reducing the weight of the reel.

It's machined aluminum handle is a comfortable, strong connection to the main gear of the spinning reel. And the retooled EXCELER is extremely smooth utilizing 5 ball bearings and 1 roller bearing to maximize performance.

Unleash your inshore potential with the 2025 Coastal TW 200 baitcasting reel from Daiwa, engineered to dominate the shallows with unparalleled performance. The reel's HYPERDRIVE Design is the foundation of its exceptional performance, featuring HYPERDRIVE DIGIGEAR with larger and stronger gear teeth for maximum smoothness and reduced wear. The Hyper Armed Housing provides a solid feel and protection for internal components, while the Hyper Tough Clutch ensures rock-solid engagement and disengagement of the free spool.